
Is he your brother?
"He's William Bowery," says Swift with a smile.
It's early November, after Election Day but before Swift eventually revealed Bowery's true identity to the world (the leading theory, that he was boyfriend Joe Alwyn, proved prescient). But, like all Swiftian riddles, it was fun to puzzle over for months, particularly in this hot mess of a year, when brief distractions are as comforting as a well-worn cardigan. Thankfully, the Bowery... erhm, Alwyn-assisted *Folklore—*a Swift project filled with muted pianos and whisper-quiet snares, recorded in secret with Jack Antonoff and the National's Aaron Dessner—delivered.
"The only people who knew were the people I was making it with, my boyfriend, my family, and a small management team," Swift, 30, tells EW of the album's hush-hush recording sessions. That gave the intimate Folklore a mystique all its own: the first surprise Taylor Swift album, one that prioritized fantastical tales over personal confessions.
"Early in quarantine, I started watching lots of films," she explains. "Consuming other people's storytelling opened this portal in my imagination and made me feel like, Why have I never created characters and intersecting story lines?" That's how she ended up with three songs about an imagined love triangle ("Cardigan," "Betty," "August"), one about a clandestine romance ("Illicit Affairs"), and another chronicling a doomed relationship ("Exile"). Others tell of sumptuous real-life figures like Rebekah Harkness, a divorcee who married the heir to Standard Oil—and whose home Swift purchased 31 years after her death. The result, "The Last Great American Dynasty," hones in on Harkness' story, until Swift cleverly injects herself.
And yet, it wouldn't be a Swift album without a few barbed postmortems over her own history. Notably, "My Tears Ricochet" and "Mad Woman," which touch on her former label head Scott Borchetta selling the masters to Swift's catalog to her known nemesis Scooter Braun. Mere hours after our interview, the lyrics' real-life origins took a surprising twist, when news broke that Swift's music had once again been sold, to another private equity firm, for a reported $300 million. Though Swift ignored repeated requests for comment on the transaction, she did tweet a statement, hitting back at Braun while noting that she had begun re-recording her old albums—something she first promised in 2019 as a way of retaining agency over her creative legacy. (Later, she would tease a snippet of that reimagined work, with a new version of her hit 2008 single "Love Story.")
Like surprise-dropping Folklore, like pissing off the president by endorsing his opponents, like shooing away haters, Swift does what suits her. "I don't think we often hear about women who did whatever the hell they wanted," she says of Harkness—something Swift is clearly intent on changing. For her, that means basking in the world of, and favorable response to, Folklore. As she says in our interview, "I have this weird thing where, in order to create the next thing, I attack the previous thing. I don't love that I do that, but it is the thing that has kept me pivoting to another world every time I make an album. But with this one, I still love it."
ENTERTAINMENT WEEKLY: We've spent the year quarantined in our houses, trying to stay healthy and avoiding friends and family. Were you surprised by your ability to create and release a full album in the middle of a pandemic?
TAYLOR SWIFT: I was. I wasn't expecting to make an album. Early on in quarantine, I started watching lots of films. We would watch a different movie every night. I'm ashamed to say I hadn't seen Pan's Labyrinth before. One night I'd watch that, then I'd watch L.A. Confidential, then we'd watch Rear Window, then we'd watch Jane Eyre. I feel like consuming other people's art and storytelling sort of opened this portal in my imagination and made me feel like, "Well, why have I never done this before? Why have I never created characters and intersecting story lines? And why haven't I ever sort of freed myself up to do that from a narrative standpoint?" There is something a little heavy about knowing when you put out an album, people are going to take it so literally that everything you say could be clickbait. It was really, really freeing to be able to just be inspired by worlds created by the films you watch or books you've read or places you've dreamed of or people that you've wondered about, not just being inspired by your own experience.
In that vein, what's it like to sit down and write something like "Betty," which is told from the perspective of a 17-year-old boy?
That was huge for me. And I think it came from the fact that my co-writer, William Bowery [Joe Alwyn], is male—and he was the one who originally thought of the chorus melody. And hearing him sing it, I thought, "That sounds really cool." Obviously, I don't have a male voice, but I thought, "I could have a male perspective." Patty Griffin wrote this song, "Top of the World." It's one of my favorite songs of all time, and it's from the perspective of this older man who has lived a life full of regret, and he's kind of taking stock of that regret. So, I thought, "This is something that people I am a huge fan of have done. This would be fun to kind of take this for a spin."
What are your favorite William Bowery conspiracies?
I love them all individually and equally. I love all the conspiracy theories around this album. [With] "Betty," Jack Antonoff would text me these articles and think pieces and in-depth Tumblr posts on what this love triangle meant to the person who had listened to it. And that's exactly what I was hoping would happen with this album. I wrote these stories for a specific reason and from a specific place about specific people that I imagined, but I wanted that to all change given who was listening to it. And I wanted it to start out as mine and become other people's. It's been really fun to watch.
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Taylor Swift's Entertainer of the Year cover reunites the pop star with her 'Folklore' photographer, Beth Garrabrant. BETH GARRABRANT FOR EW
One of the other unique things about Folklore—the parameters around it were completely different from anything you'd done. There was no long roll out, no stadium-sized pop anthems, no aiming for the radio-friendly single. How fearful were you in avoiding what had worked in the past?
I didn't think about any of that for the very first time. And a lot of this album was kind of distilled down to the purest version of what the story is. Songwriting on this album is exactly the way that I would write if I considered nothing else other than, "What words do I want to write? What stories do I want to tell? What melodies do I want to sing? What production is essential to tell those stories?" It was a very do-it-yourself experience. My management team, we created absolutely everything in advance—every lyric video, every individual album package. And then we called our label a week in advance and said, "Here's what we have." The photo shoot was me and the photographer walking out into a field. I'd done my hair and makeup and brought some nightgowns. These experiences I was used to having with 100 people on set, commanding alongside other people in a very committee fashion—all of a sudden it was me and a photographer, or me and my DP. It was a new challenge, because I love collaboration. But there's something really fun about knowing what you can do if it's just you doing it.
Did you find it freeing?